What DxE Doesn’t Understand (or doesn’t want to) About “Baselines”


There’s been a lot of talk recently from “DxE” (Direct Action Everywhere) supporters about how “activism,” and not Veganism, is “the moral baseline.”

You can read a great article about this whole phenomenon here. What I want to address with this piece is the fact that this stance by DxE betrays a fundamental lack of understanding on their part of what “a moral baseline” actually means. I’ve previously written something on what a moral baseline is (and why that baseline is Veganism), but this time I’m going to use a different analogy to attempt to get people’s thinking back on a logical track regarding this issue.

Let’s say that you’re standing flat on the ground, on bare dirt. Someone hands you a shovel. You begin to dig. You want to go higher, but since all you have is a shovel and soft earth, you start digging. You dig down to about 10 feet below ground level. As you dig, you slowly realize that you also have the ability to use your mind to make yourself hover above the ground. So you stop digging, and you start hovering. And you go up to about 6-10 feet or so (for example, not necessarily exactly that) above the original ground level that you started from.

So, when you were standing on the ground, without digging, you were at the lowest point you could be without digging. You were also at the highest point you could be without hovering. With me so far? (If not, please see the man in the shorts in the image below)

Now, imagine that standing on the ground without digging or hovering is “moral neutrality.” In other words, it means that we are not doing anything morally negative, such as intentionally inflicting unnecessary suffering or death on beings who can feel pain. But we are also not doing anything morally positive, such as trying to go out of our way to support the affirmative interests of those beings either (feeding them, helping them to heal from sickness or injury, etc.).

Now further imagine that engaging in any action that means intentionally inflicting unnecessary suffering, for any reason (be it food, clothing, research or entertainment), is the equivalent of digging down into the ground. In this instance, we would be at the position of the man in the suit in the below image. Conversely, trying to engage in some action to positively support the interests of these pain-capable beings (feeding them, helping them to heal from sickness or injury, etc.) is the equivalent to hovering upward from the ground. Still with me? In this latter case. we would be hovering above the head of the man in the shorts.

Standing on the ground without digging or hovering is the base position you start from, before you could start either digging or hovering. It’s standing on a horizontal line, and it’s the base of your actions of going either up or down away from that line. It’s the base, and it’s a line. Base-line. Get it? This is why we call “moral neutrality” the “baseline for morality.”

Now, Veganism is by definition the attempt to do the least amount of intentional unnecessary harm we can. In other words, it’s not doing anything morally positive. It’s not a diet either, but it’s the moral stance against doing any intentional harm that our society is already (erroneously) telling us is morally acceptable. It’s not the act of doing even more than just refraining from harm, but it’s just “do no harm.” Don’t do anything morally negative, even if you’re not going to do anything morally positive. Being Vegan doesn’t mean that we must intentionally refrain from doing anything morally positive, it just means that we must intentionally refrain from doing anything morally negative.

The Baseline 01

The reason that it makes sense to call Veganism “The Moral Baseline” is because refraining from intentionally doing any unnecessary harm is the least that we can do if we claim that animals have moral valueBeing Vegan doesn’t mean that we’re doing the most that we can do for animals. That would be an added action that we can do once we’ve gone Vegan, however.

One reason we can’t make The Moral Baseline “doing the most that we can do” for animals is because no 2 people can do exactly the same positive actions or the same amount of positive actions for animals (in other words, positive actions above and beyond simply doing no harmful ones). To try to tell someone that a baseline for that person is to do more than just refrain from causing harm would be to put an unfair strain on those people who can’t do more. It also muddies the waters regarding the way people think about morality, at a time when we need for others (and ourselves) to be perfectly clear and consistent on this issue.

Society at large (every human as one large group) is already engaging in massive morally negative actions towards nonhumans. This is due to a phenomenon called “speciesism” that you can read more about here and here. Due to speciesism and the myth of human moral supremacy, we are currently breeding, against their will, many many billions of nonhumans per year, who we use merely as replaceable resources. Then, when they’re of more use to us dead than alive, we slaughter them (which is impossible to do without using violence) and we use their bodies and secretions whenever and however we wish. We are also engaged in intentional actions that harm many other nonhumans who do not fall into the category of animals who we use for food. These actions are all completely unnecessary for us, and are all massive violations of the inherent rights of those nonhumans to their own lives and freedoms.

In essence, society at large is already engaged in digging a massive hole of morally negative actions when it comes to animals. Veganism is not an attempt to “hover above the ground,” it’s merely an attempt to rise back up to ground level (in regards to our own moral stance), since before going Vegan, almost all of us were unarguably participating in various morally negative actions. Veganism is an attempt to climb out of that speciesist hole, by recognizing the rights of nonhumans and therefore acting in a morally responsible and morally consistent manner towards them.

When we educate others about Veganism, that would be considered “hovering.” In other words, a morally positive action that goes beyond just standing on the baseline (the ground). Nonhuman animal rescue, adoption, foster, etc., when done in a way that doesn’t encourage animal exploitation (which is considered peaceful Direct Action), is another powerful way of “hovering.” In fact, these are the only 2 forms of action on behalf of animals that can easily be done without encouraging speciesism, and can also be combined.

So, we can see that, since society is engaged in all of the speciesist, morally negative actions, there are many people who erroneously believe that we don’t need to live Vegan, but that we can still “do good for animals.” In other words, for instance, we have people who engage in “animal rescue” who are not Vegan. They eat, wear, and otherwise use some animals, while trying to save some other animals from being intentionally harmed, or harmed through neglect. Any Vegan worthy of calling themselves Vegan knows that this is an enormously speciesist stance and indicative of massive moral confusion on the part of the “rescuer.”

Welfare reform campaigns and other single-issue campaigns, as well as militant direct action, are counter-productive, and therefore harmful, ways of attempting to advocate for animals. These counter-productive actions are made by our speciesist, morally confused society to seem like they are ways to hover, but are actually causing the hole we’re digging to get deeper instead. Even many people who self-identify as vegans fall prey to the idea that we don’t need to stop engaging in morally negative actions to do good for animals. I’ve seen countless instances of “vegans” online saying that we can engage in welfare reforms, for instance, and help animals, even though welfare reforms are proven to increase harm to animals, not help them. If you view, read or listen to more than one of the hyperlinks embedded in the paragraph you just got through reading, you’ll understand exactly why this is (Also worth noting: DxE’s stance on the “animal organizations” who promote these welfare reforms and other speciesist campaigns the hardest is that we must not criticize them for this at all).

Likewise, all of the people who are trying to save wild animal species from harm or extinction, but are having barbecues and other such animal-exploitative events in order to raise money, or simply awareness (almost always money though) are suffering from the same moral confusion. This doesn’t mean that they’re “bad people” by any means, simply that they’re confused about morality, and need to be educated on that subject or to educate themselves. Indeed, almost all of them obviously have their hearts in the right place, but that has never stopped people from committing a harmful action in regards to any other issue.

There is massive confusion among “animal people” as to what moral consistency regarding animals is. Society keeps on trying to dig the hole regarding animals deeper, and “animal people” in general are (ostensibly) trying to learn how to hover (read: help animals), while they are also for some as-of-yet-unexplained (and probably inexplicable) reason using those shovels right alongside everyone else. And some of them think that they’re hovering, but not everyone thinks that hovering at the same height is the moral baseline, etc. etc., ad nauseam. In this way, DxE is just another organization that is promoting the same confused, speciesist stance in regards to animals that society in general has been following for all of recorded history. They are nothing radical nor revolutionary, in a time when a radical, revolutionary idea on peaceful ways to shift the non-Vegan paradigm to a Vegan one is the only thing that animals really need.

And this is the crucial point: How can hovering 5 feet above the ground be the “baseline,” when the ground itself was already “a baseline?” If your idea that “doing something beyond Veganism” which in your opinion is hovering at 5 feet up (or whatever it is), is the baseline, then what about the non-Vegan who says that you must do something even more, while still being non-Vegan, to be at “the baseline?” Why is their idea of hovering 100 feet off the ground  (while still being non-Vegan) not the baseline? Why is being in a pit 10 feet below the surface not the baseline? What makes your arbitrary “do something beyond Veganism” more valid as the moral baseline than anyone else’s arbitrary “do this or that for animals?” And this is why DxE’s position on “activism” being the moral baseline makes no sense. It’s really nothing more than an attempt to contradict an already rationally sound premise in order to somehow score some sort of points; to try to show the public that DxE is somehow different and “knows their stuff” more than the people who are involved in the only real movement that’s making any significant headway in the struggle to end animal oppression.

You see, if we make the baseline something other than moral neutrality, the term “baseline” becomes open to interpretation as anything, by anyone, and so becomes totally meaningless. And this is the whole point of making “moral neutrality,” which is, unarguably, living Vegan, as the only rational moral baseline. Because do anything else, and we’re just digging our hole deeper. And morally speaking, none of us wants that for the animals. It means that we’re burying them right alongside us.


If you’re not already Vegan, and you think animals matter morally, then please go Vegan. It’s easy and great for you, incredible for the animals, and wonderful for the planet. If you’re already Vegan, please educate non-Vegans about why they should go Vegan. Please rescue, volunteer, adopt, foster, spay, and neuter the nonhuman refugees of domestication whenever you can. Please feed your nonhuman family Vegan where you can. These things are the most important, morally responsible things to do and are desperately needed by everyone.

To learn more about Abolitionist Veganism and the issues I’ve outlined in this post, check out The Master List Of Vegan Info:

Disclaimer: My only goal with this list is to produce as comprehensive a resource for Vegan information as possible. I am 100% Abolitionist Vegan and 100% against exploitation of nonhuman or human animals, any type of violence against human or nonhuman persons or property, welfare regulation, any form of speciesism, ethnic bigotry, genderism, ableism, cissexism, etc., any of the large governmental or non-governmental nonhuman animal organizations, “happy meat,” vegetarianism, veg*nism, Meat-Free Mondays, or other forms of reductionism and anything else that makes it seem like any form of violence or exploitation of animals is ok. If any of those positions are endorsed on any site in this list, or any language is used to imply that, it’s not that I included that link because I agree, but simply because I don’t control every bit of information on all of these sites.


4 thoughts on “What DxE Doesn’t Understand (or doesn’t want to) About “Baselines”

  1. Great job, good explanation. Logic is awesome, and people still don’t want to use it to its fullest potential LOL. I have a similar analysis as infographics for upcoming info slides I’m making. I never though of calling my middle position of “Neutral Action / No Harm” as the obvious “moral BASELINE” heheh! Thanks for the good read. Peace.

    • Thanks, I agree. Some people are just interested in trying to justify their actions rather than progress their thinking.

      As far as I’ve seen, you have Gary Francione to thank for the term “moral baseline.” I’m pretty sure so far that he coined it. If you haven’t checked out his blog, the second half of this post is littered with links to it. It’s well worth the look.

      Good luck with your info slides. A presentation?


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